What are the two main things customers look for in a tanning salon?

Customers seeking services from a tanning salon often prioritize two critical aspects: cleanliness and operator education. Cleanliness is vital because clients want to ensure that the environment is hygienic, as tanning involves close proximity to equipment frequently used by others. A well-maintained salon enhances the overall customer experience and instills confidence in the safety and quality of the tanning services provided.

Operator education is equally important. This involves the knowledge and training that staff possess regarding safe tanning practices, equipment use, and skin health. Well-educated operators can provide personalized recommendations based on individual skin types and tanning goals, helping clients navigate their options effectively and safely. This expertise not only influences customers' choices but also builds trust, encouraging repeat business.

In contrast, while factors such as availability of products and pricing, reviews and customer service, as well as location and equipment do hold significance, they are secondary to the critical concern for cleanliness and knowledgeable staff that customers often prioritize when selecting a tanning salon.